As the Marketing Specialist, WorkBC at YWCA BC, you will lead the planning and execution of integrated marketing initiatives that increase awareness, engagement and participation in WorkBC Centres and YWCA Employment programs. This role blends digital marketing, content creation, advertising, and events planning to reach job seekers, employers and community partners across the region.

What you’ll be doing:    

• Develop and publish engaging organic content on social media (Facebook, LinkedIn, Instagram and YouTube) to promote our WorkBC Centres, YWCA Employment programs, and owned events, and respond to comments, including from Google Maps pages.
• Create, monitor, and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, and YouTube) to promote our WorkBC Centres, YWCA Employment programs, and owned events.
• Generate and manage leads from digital ads, distribute them to respective WorkBC Centres, and track conversion rates to measure campaign effectiveness.
• Design and produce ads for transit platforms and print publications to increase program visibility and reach.
• Produce, order, and distribute marketing materials.
• Manage the planning and promotion of owned employment events, including job fairs, workshops and employer info sessions.
• Manage Eventbrite pages to promote owned events, generate registrations, and collect information for email marketing campaigns, surveys and reports.
• Provide support for both owned events and community events, collecting and ordering material, assisting with set up/take down when necessary, and tracking registration and attendance.
• Coordinate community event logistics, including registration and staff recruitment
• Create monthly newsletters and manage the email list.
• Produce podcast episodes, suggesting topics, planning episodes, inviting guests, coordinating recording and managing promotion.
• Lead the video production (planning, writing script, shooting and editing) of institutional videos, Success Stories and other videos for our YouTube channel.
• Oversee and coordinate photoshoots to produce images for marketing materials.
• Develop, update and audit website content and improve SEO (Search Engine Optimization) to increase traffic and conversion.
• Produce marketing reports.
• Create surveys and feedback forms, distribute and compile responses, and analyze data for marketing reports and program evaluations.
• Identify media opportunities and conduct media training and media relations to generate editorial coverage.
• Support YWCA program managers with their marketing needs.
• Undertake additional tasks to support the marketing department as required.
• Other duties as required

What you’ll need:  

• Candidates must have marketing and communications experience, including Content Marketing, Digital Ads, Advertising, Video Production, Events Management, and PR.
• Must have excellent time management and organizational skills, and multitasking ability, including adapting and shifting priorities as needed.
• Excellent oral and written English communication skills, including writing and editing.
• A proven ability to work collaboratively, as well as independently as required.
• Must have strong copywriting and graphic design skills to create advertisements and marketing materials in-house.
• Savvy in Social Media marketing and ability to use social media channels to promote employment programs and events.
• Proficient with related software such as Canva, Adobe InDesign, Photoshop, and Illustrator.
• Familiar with Google Drive, Microsoft SharePoint, Word, Excel and PowerPoint.
• Previous experience working with an open-source content management system, MailChimp and basic HTML knowledge.
• Experience with event coordination is an asset.
• A valid, clear criminal record check (including working with vulnerable populations) is required.
• A valid Class BC driver’s licence and access to a reliable vehicle are a bonus.

What we offer:   

We offer our eligible employees the following benefits as part of their total rewards package:   

• Flexible working arrangements for applicable positions    
• Employee Family Assistance Program, a confidential and voluntary support service for employees and their eligible family members    
• A workplace that prioritizes employee health, safety and well-being, including many learning and growth opportunities such as our employee mentorship program and three equity committees that help to support our goals towards achieving meaningful equity and inclusion.   
• Free staff membership to our Health & Fitness Centre   
• Discounts at our Hotel Willo   
• Priority in YWCA Child Care centres    

Pay Rate: $35.89 per hour