The Business Development Specialist is responsible for generating membership growth and revenue for the YWCA Health & Fitness Club through business development, corporate outreach, community engagement, membership sales, and relationship management. 

This is a highly visible, target-driven role that works both inside and outside the facility. The position serves as the primary outbound sales resource for the Health & Fitness Club and is responsible for building relationships with businesses, community organizations, referral partners, and prospective members. 

The role manages opportunities throughout the full sales cycle, from lead generation and prospecting through membership conversion and ongoing relationship development. The successful candidate will play an important role in expanding awareness of the Health & Fitness Club, strengthening community connections, and supporting sustainable membership and revenue growth. 

The position is also the departmental champion for Engage Pro, the Health & Fitness Club's CRM platform, and will help establish, maintain, and improve sales processes, workflows, reporting practices, and user adoption. 

The YWCA Health & Fitness Club is one of YWCA BC's social enterprises. Revenue generated through memberships and services helps support programs and services that empower women, children, families, and communities throughout British Columbia.  

What you’ll be doing:     

 Membership Sales & Revenue Growth 

• Drive membership sales, membership growth, and revenue performance. 

• Conduct membership consultations and facility tours. 

• Manage prospects through the full sales cycle, from inquiry through conversion. 

• Re-engage former members and inactive leads. 

• Build and maintain a healthy sales pipeline. 

• Contribute to membership retention and referral-generation initiatives. 

Business Development & Partnerships 

• Build and maintain relationships with local businesses, employers, professional organizations, residential communities, and referral partners. 

• Develop new corporate membership opportunities. 

• Conduct workplace presentations, networking meetings, and community outreach activities. 

• Represent the Health & Fitness Club at business, wellness, and community events. 

• Identify and pursue opportunities that support membership growth and revenue generation. 

CRM & Sales Process Ownership 

• Maintain accurate and complete CRM records using Engage Pro. 

• Track leads, opportunities, sales activity, conversion rates, and outreach efforts. 

• Support the development and ongoing improvement of sales workflows, SOPs, and lead-management practices. 

• Act as the departmental resource for Engage Pro, supporting adoption, training, and process consistency. 

• Monitor CRM data quality and ensure sales opportunities are appropriately tracked and followed up. 

Collaboration & Continuous Improvement 

• This position reports to the Sales & Marketing Manager and collaborates closely with the Digital Marketing Specialist to support membership growth initiatives. 

• Share insights regarding lead quality, member behaviour, conversion barriers, and market opportunities. 

• Analyze sales activity and identify opportunities to improve performance. 

• Support the successful execution of marketing campaigns, events, and promotions. 

• Other duties as required  

What you’ll need:   

• 3–5 years of progressively responsible experience in sales, business development, account management, partnership development, membership sales, or another revenue-generating role. 

• Demonstrated success working toward sales, growth, or revenue targets. 

• Strong networking, presentation, relationship-building, and communication skills. 

• Experience developing and maintaining corporate, community, or business relationships. 

• Experience using CRM systems to manage pipelines, opportunities, follow-up activities, and reporting. 

• Strong organizational skills and ability to manage multiple priorities. 

• Comfort working independently and exercising sound judgment. 

• Ability to represent the organization professionally in a variety of settings. 

• Knowledge of the health, fitness, recreation, wellness, hospitality, or membership sectors is considered an asset. 

• A valid clear criminal record check (including working with vulnerable populations) is required.   

Work Environment and Expectations:

• Regular local travel for meetings, outreach activities, business development, networking, community engagement, and partnership development. 

• Frequent interaction with prospective members, businesses, community organizations, and external stakeholders. 

• Flexibility to work different hours based on business needs, including evening and weekend events, presentations, networking opportunities, and outreach activities. 

• Accountability for monthly membership growth, sales, and revenue objectives    

What we offer:    

We offer our eligible employees the following benefits as part of their total rewards package:    

• Extended medical and dental benefits      

• A defined benefit pension plan (MPP)    

• Pregnancy, parental and adoption leave top up   

• 22 vacation days and 3 personal days, in addition to paid sick leave  

• Flexible working arrangements for applicable positions     

• Employee Family Assistance Program, a confidential and voluntary support service for employees and their eligible family members     

• A workplace that prioritizes employee health, safety and well-being, including many learning and growth opportunities such as our employee mentorship program and three equity committees that help to support our goals towards achieving meaningful equity and inclusion.    

• Free staff membership to our Health & Fitness Club 

• Discounts at our Hotel Willo    

• Priority in YWCA Child Care centres     

Pay Rate: $35.89 per hour