YWCA ‘Rewrites Feminism’ to Mark 125 Years of Service
To mark the organization’s 125th anniversary, YWCA Metro Vancouver launched ‘Rewrite Feminism’ - a creative campaign that takes well-known feminist sayings and re-writes them to centre and celebrate diversity and inclusion.
“Mainstream feminism hasn’t always been inclusive of Black, Indigenous and racialized women, or trans, Two-Spirit and gender diverse people,” says Amy Juschka, YWCA Director of Communications and Advocacy. “To reflect on where we have come from as an organization and to move toward a future that includes everyone, this campaign reflects our commitment to rethink and rewrite feminism.”
Posted across social media and through print and digital advertising across Metro Vancouver, Rewrite Feminism takes well-known English sayings that are closely associated with traditional feminism, and re-writes them to centre inclusion. We also invited our communities to contribute feminist sayings in their languages, which included: French, Spanish, Portuguese, Indonesian, Malay, Chinese, Tagalog, Farsi, Japanese, Korean and Punjabi.
YWCA Metro Vancouver is dedicated to creating meaningful social change and advancing equity for women and gender diverse people.
Women often lack access to work that offers fair pay, and safe and affordable housing and child care are especially out of reach for single mothers. Women are also underrepresented in leadership positions, left out of decision-making processes and face gender-based violence and discrimination. Black, Indigenous and racialized women, and Two-Spirit, trans and gender diverse people experience these barriers even more acutely.
In our 125th year, YWCA of Metro Vancouver is creating and delivering innovative services that help women stay safe, access housing, enhance their skills, find employment and build community.
To address gender inequity at its roots, we go one step further – fighting for systemic change to build a just and equitable world, where women, families and allies thrive.
Rewrite Feminism marks our commitment to acknowledging the different identities, experiences and perspectives of women, in all their diversity.
To see more, visit the campaign website ywcavan.org/rewritefeminism. For more information about the YWCA’s advocacy work, contact Amy Juschka at ajuschka@ywcavan.org | 604 895 5810.
